While I’ve been recommending a lot of these tactics, especially web optimization and building up content on your site, it was interesting to see the broader picture of how consumers find business. I agreed with our expert Joy Scott, of Scott Public Relations, that people are no longer finding out Read more…
Every once in a while, I get to work on something in my own wheelhouse. (Un)fortunately, most of this post was already written. I merely searched to find a few newer articles; my source copy had been published about a month ago. That said, I’m glad I got to work Read more…
I am still amazed that many of our network members do not have websites for their clinics; they simply don’t understand the need. Perhaps it’s a generational divide. They see it as a flashy waste of time; as a patient, I see it as a way to get to know Read more…
While a part of generation X, the generation before those raised on social media, I am more than aware of the power of social media when it comes to marketing, especially how it relates to your searching power. While I agree with our skeptic contributor that it may not be Read more…
Sometimes it’s nice to write on something familiar. As a frequent physical therapy patient with years of marketing experience, I can attest to the need for better healthcare marketing, for clinics both large and small. I’m always surprised when we come across a member who feels he doesn’t need to Read more…