ptpn insights: are you pulling new patients into your clinic, or pushing them away without realizing it?

While I’ve been recommending a lot of these tactics, especially web optimization and building up content on your site, it was interesting to see the broader picture of how consumers find business. I agreed with our expert Joy Scott, of Scott Public Relations, that people are no longer finding out about new companies through the […]

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Nov, 26, 2013
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Every once in a while, I get to work on something in my own wheelhouse. (Un)fortunately, most of this post was already written. I merely searched to find a few newer articles; my source copy had been published about a month ago. That said, I’m glad I got to work on it. It forced me […]

ptpn insights: how are physical therapy patients finding your website?

I am still amazed that many of our network members do not have websites for their clinics; they simply don’t understand the need. Perhaps it’s a generational divide. They see it as a flashy waste of time; as a patient, I see it as a way to get to know the clinicians and the tone […]

ptpn insights: social media: is it part of your marketing plan?

While a part of generation X, the generation before those raised on social media, I am more than aware of the power of social media when it comes to marketing, especially how it relates to your searching power. While I agree with our skeptic contributor that it may not be right for all PT practices, […]

ptpn insights: making practice marketing a priority in 2013

Sometimes it’s nice to write on something familiar. As a frequent physical therapy patient with years of marketing experience, I can attest to the need for better healthcare marketing, for clinics both large and small. I’m always surprised when we come across a member who feels he doesn’t need to create a website for his […]

ptpn insights: are you pulling new patients into your clinic, or pushing them away without realizing it?

ptpn insights: the latest Google update

ptpn insights: how are physical therapy patients finding your website?

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