While I’ve been recommending a lot of these tactics, especially web optimization and building up content on your site, it was interesting to see the broader picture of how consumers find business.
As the population ages, so too do small business owners, trying to figure out what to do with their business as they retire.
I am still amazed that many of our network members do not have websites for their clinics; they simply don’t understand the need.
When it comes to writing about the business of physical therapy, I am very thankful that much of my source material comes from proprietary sources.
While a part of generation X, the generation before those raised on social media, I am more than aware of the power of social media when it comes to marketing, especially how it relates to your searching power.