While I’ve been recommending a lot of these tactics, especially web optimization and building up content on your site, it was interesting to see the broader picture of how consumers find business. I agreed with our expert Joy Scott, of Scott Public Relations, that people are no longer finding out Read more…
As the population ages, so too do small business owners, trying to figure out what to do with their business as they retire. As a network for privately-owned physical therapy clinics, usually with only one or two locations, PTPN tries to help members navigate the trials of small business ownership, Read more…
Every once in a while, I get to work on something in my own wheelhouse. (Un)fortunately, most of this post was already written. I merely searched to find a few newer articles; my source copy had been published about a month ago. That said, I’m glad I got to work Read more…
Sometimes writing is all about speaking to your audience. With October being National Physical Therapy Month, at PTPN we wanted to focus on all of the specialty programs offered by PTs, educating the public about what they can find at their local physical therapy office and encouraging PTs to start Read more…
One of the challenges of writing about healthcare is that it is always evolving. While the focus 20 years ago may have been clinical issues, PTs and other clinicians now have to deal more with Medicare, HIPAA, the Affordable Care Act, and EMRs. Don’t get me wrong. I think that Read more…