Outcomes is becoming a more and more popular term in healthcare. While we often hear about using outcomes to reward high achieving providers, I think this post was a good reminder that measuring outcomes is beneficial for patients as well. Choosing a physical therapist that measures outcomes with advice from Mitch Kaye, PT and Kristina […]Read More
ptpn insights: are you pulling new patients into your clinic, or pushing them away without realizing it?
While I’ve been recommending a lot of these tactics, especially web optimization and building up content on your site, it was interesting to see the broader picture of how consumers find business. I agreed with our expert Joy Scott, of Scott Public Relations, that people are no longer finding out about new companies through the […]Read More
As the population ages, so too do small business owners, trying to figure out what to do with their business as they retire. As a network for privately-owned physical therapy clinics, usually with only one or two locations, PTPN tries to help members navigate the trials of small business ownership, including transition planning. This post […]Read More
Sometimes writing is all about speaking to your audience. With October being National Physical Therapy Month, at PTPN we wanted to focus on all of the specialty programs offered by PTs, educating the public about what they can find at their local physical therapy office and encouraging PTs to start such programs if they haven’t […]Read More