ptpn insights: the latest Google update
Every once in a while, I get to work on something in my own wheelhouse. (Un)fortunately, most of this post was already written. I merely searched to find a few newer articles; my source copy had been published about a month ago. That said, I’m glad I got to work on it. It forced me to read up on the topic and figure out what I need to know about Hummingbird for all of my clients, not just PTs.
The latest Google update: What therapy practice owners need to know about Google Hummingbird.
Have you heard about Google Hummingbird? It’s the latest update to Google’s search function, and understanding its impact is crucial to your practice’s online presence.
As you may know, Google updates its algorithm regularly. What makes Hummingbird different is its size and scope — it’s reportedly the largest algorithm update since 2001, and it’s affecting 9 out of 10 online searches. The major change is an emphasis on conversational or context searching, rather than traditional keyword searching. The new algorithm aims to respond to the way web users are searching today, which is less and less by one or two keywords and more and more by longer phrases or complete questions.