Sometimes writing is all about speaking to your audience. With October being National Physical Therapy Month, at PTPN we wanted to focus on all of the specialty programs offered by PTs, educating the public about what they can find at their local physical therapy office and encouraging PTs to start such programs if they haven’t already.
So while last week’s post was geared toward the general public and health/wellness consumers, this week’s post was giving tips to PTs and clinic owners on developing cash-pay and specialty programs. The information was from the same interviews, but the message is completely different.
Developing stronger revenue streams and healthier communities: Lessons learned from private practice owners
As Americans’ health and wellness needs evolve, so does the role of the physical therapist — and so do practice owners’ opportunities to develop new sources of revenue.
For example, with wellness and exercise programs continuing to be in high demand as Baby Boomers age, physical therapists are ideally suited to help people of all ages and fitness levels reach their wellness goals. As the medical community’s leading experts in helping people improve the way their bodies work, feel and move, many PTs are expanding their range of services, focusing on both prevention of and recovery from injury and illness. This expansion not only increases options for patients, it is critical for the future of private practice therapy, as we described in a blog post earlier this year.