While a part of generation X, the generation before those raised on social media, I am more than aware of the power of social media when it comes to marketing, especially how it relates to your searching power. While I agree with our skeptic contributor that it may not be right for all PT practices, I do see its potential for those that are willing to put in the effort.
Social media: Is it part of your marketing plan?
Are you using social media to market your therapy practice? While social media will not replace more traditional marketing methods, such as advertising, direct mail and email, it’s one more way to build customer relationships and attract new business.
Social media is a popular, immediate and intimate way to communicate with many audiences. And it’s not just for young people — the fastest growing segment on Facebook is people 25 and older.
In addition, participating in social media adds to your online presence — being active on sites like Facebook can boost the search results for your clinic and drive more people to your website, making your clinic easier to find online. It also creates the impression that your business is cutting-edge and thriving. Perhaps most importantly, marketing via social media means you’re going where these customers already are, which is much easier (and cheaper!) than getting them to come to you.