ptpn insights: should cash-pay wellness services be a part of your practice?
I can’t believe it’s been five years since PTPN launched Physiquality, a health and wellness brand for its member physical therapists. At the time, I was working for PTPN’s national headquarters in California, and oversaw the creation of the original website (as I’ve overseen its development, expansion and blog ever since). Two cities later, I’m now in Atlanta, Georgia, and I’ve been working for PTPN as a freelancer for four and a half years.
It’s been an honor to continually work on the project and to witness how healthcare has — and has not — changed since then. Reimbursements continue to decline and private practice physical therapists struggle to make ends meet. The most successful seem to embrace this changing climate and integrate some type of wellness or fitness program into their practice.
As a continual patient, I can vouch for the need for such programs. I’m still on the lookout for a PT clinic here in Atlanta that has a massage therapist onsite, where I can have my IT band worked a few times a year (ever since my realignment, it’s consistently tight, and multiple PTs have agreed that I’d benefit from a good sports massage from time to time). I know I could go to a stand-alone masseuse, but I like the idea that one within a PT clinic would be sharing knowledge with the physical therapists onsite, and that I could consult with one of the PTs if I had a question.
Long story long, it wasn’t hard to write this piece that encourages physical therapists to take a look at the range of cash-pay wellness programs available to integrate into their practices, and to consider what would work best in their own facility.
Should cash-pay wellness services be a part of your practice?
Michael Weinper, president and founder of PTPN, was not surprised when he saw that the list of available workshops at last fall’s Private Practice Section meeting for the APTA included two on wellness: one on wellness deliverables from cash-pay expert Jennifer Gamboa (creator of FitTEST Solutions™, a Physiquality partner) and one on medical fitness. And the APTA will offer a workshop at its 2013 conference on the connection between yoga and medicine. As he mentioned recently, “Not long ago, a session on cash-pay fitness or wellness services at APTA and other professional association meetings was the exception. Now it’s become the norm.”