Sometimes it’s nice to write on something familiar. As a frequent physical therapy patient with years of marketing experience, I can attest to the need for better healthcare marketing, for clinics both large and small. I’m always surprised when we come across a member who feels he doesn’t need to create a website for his clinic, or one whose marketing messages on social media get lost in the personal information she posts to their page. What follows is a combination of what PTPN can offers its members in order to help them market their practices, and a good amount of marketing advice for any physical therapist who runs his or her own clinic.
Making practice marketing a priority in 2013
Are you doing everything you can to market your practice in order to attract (and retain) patients and clients? With a challenging economy, lower reimbursements and competition from physician-owned therapy services and lesser-qualified practitioners calling themselves therapists, your marketing needs to be compelling and productive in order to build and maintain your practice.
If you don’t already have one, many PTPN members advocate creating a marketing strategy or general marketing plan. You need to know where to spend your resources (money and time) to get the most results. Know who will market, when, and the resources dedicated to it. A comprehensive plan includes the following components: