I was working with my client PTPN to help their members understand social media better, and realized that I had not seen an easy way to distinguish between social media sites for business owners. We were putting together a toolkit to navigate creating social media and I suggested creating a table to compare the three.

If you’re trying to figure out where you should focus your social media energy, here are some ways businesses use Facebook, Twitter and LinkedIn. Which one(s) are right for your business?

 

Facebook

Facebook

Twitter

Twitter

LinkedIn

LinkedIn

I joined this network to… Build a local community. Build a following of fans. Build a professional network.

I can use this network to…

Interact with customers and other key audiences.

Create photo albums that show our office’s events and unique programs.

Post information about our programs, people and promotions by linking to our website.

Build our brand.

Link to our website to advertise our unique programs.

Link to articles and news items that show users we are knowledgeable in our field.

Build our brand.

Contribute to professional forums and build a network of colleagues.

Post job opportunities.

Have colleagues and friends post recommendations to tell others about the great work we do.

Build our brand.

I know the limitations of this network are… That its users are usually online for social rather than business interactions. That I can only post updates of up to 140 characters, and I can’t post much original content (like photos) directly to the site. That many users in this network don’t check it as frequently unless they are looking for a job.